SCHEDULE OF EVENTS
REGISTRATION & LIGHT BREAKFAST
To expedite the registration process, please have your ticket ready via email or the EventBrite App. Once checking in, help yourself to an event program and light breakfast before the presentations begin.
Keynote: Rebirth Of A Brand
As President of Stormy Kromer, Ms. Thorsen leads the marketing, sales and new product development efforts for this iconic Made in the USA outdoor apparel brand. Stormy Kromer is a division of Jacquart Fabric Products, and as part of the company’s family ownership and next generation CEO, she plays a key role in developing the company’s strategic vision for the future.
The Evolution of Marketing: The old, the new and the future.
Marketing has been around since the dawn of mankind. Walk through the ages, discovering the best approaches along the way, as Lorri pairs real-life examples with measurable outcomes.
5 Steps To Social Media Success
Do you find yourself overwhelmed by social media? Do you struggle with what to post and when to post it? This session will provide you focus, and take the worry out of creating and implementing successful social media marketing for your organization. Plus, get useful social media tips and tricks that you can begin using immediately.
Cyber Security For Your Website
The internet can be a dangerous place, know the risks and what you can do to make your site less of a target. Prepare before you get hacked to protect your customers, your leads and yourself.
Copyright, Trademark and the Law of Branding
This presentation will discuss the basics of copyright and trademark law with an eye toward comprehensive name, logo and brand protection. It will include examples and case studies pertinent to those in the advertising and brand identity-building business.
Account Based Marketing: What It Is and Why You Need It
As a marketer, it’s no surprise to you that your role in your company is dramatically increasing and that the scrutiny on marketing departments is at an all-time high. ABM is a highly targeted marketing strategy that will help you deliver measurable results, help you achieve your goals, and demonstrate great ROI’s.
Every Brand Is A Destination
Even in today’s digital era, destination brands still face what might be the ultimate marketing challenge: Getting people to get up and go somewhere in the real world. Mark Lantz, one of the creators of the iconic Pure Michigan tourism brand, explores ways every brand can act like a destination when it comes to creating a powerful sense of place that draws people to it.
MEETUP STYLE CONVERSATION
In our final keynote, we will sit down for a conversation with Kelly Wolgamott. Kelly is the Director of Marketing for Travel Michigan at the Michigan Economic Development Corporation, where she leads marketing efforts for the award winning Pure Michigan campaign.
Join us at the Eberson (located in the historic Capitol Theater Building) for drinks, networking and fun!
Thanks to our Afterparty Sponsor:
Flint & Genesee Chamber of Commerce