Gina Jacquart Thorsen
As President of Stormy Kromer, Ms. Thorsen leads the marketing, sales and new product development efforts for this iconic Made in the USA outdoor apparel brand. Stormy Kromer is a division of Jacquart Fabric Products, and as part of the company’s family ownership and next generation CEO, she plays a key role in developing the company’s strategic vision for the future.
In her current role, Ms. Thorsen is responsible for the development and oversight of Stormy Kromer’s annual marketing plan and the coordination of the internal and external team that implements these activities. She directly manages the company’s Independent Sales Reps and has direct responsibility for internet and catalog sales. Since taking the helm of Stormy Kromer in 2010, overall sales have tripled.
Ms. Thorsen also oversees new product development and design. During her tenure, she has successfully taken a line of caps and a few apparel pieces to a complete apparel and accessory collection for both men and women. Under her leadership, the Stormy Kromer product line has increased its appeal to women and younger customers, and launched its first pet products collection in 2018.
Prior to returning to her family’s business in Michigan’s Upper Peninsula, Ms. Thorsen spent 11 years with the southwest’s largest arts-in-education nonprofit, Big Thought, of Dallas, Texas. At the time of her departure from Big Thought, she held the position of Vice President of Research & Program Development, overseeing the management of partnership programs such as Dallas ArtsPartners and leading the development of new programs such as the Dallas Arts Learning Initiative, later known as Thriving Minds. She also oversaw the Program Accountability department and was responsible for the sharing of Big Thought’s programs and strategies with communities around the country through speaking engagements, consulting engagements and other vehicles.
While under her guidance, Dallas ArtsPartners and Thriving Minds received accolades and milestone grants from the National Endowment for the Arts, the Ford Foundation, the U.S. Department of Education and the Wallace Foundation.
Ms. Thorsen holds a Bachelor’s Degree with a major in Arts Management and a minor in music/voice from the University of Wisconsin-Stevens Point, and a Master’s Degree in Arts Administration from Goucher College in Baltimore, MD. She serves on the Board of Directors of the Small Business Association of Michigan as well as the University of Wisconsin-Stout Apparel Design & Development Industry Advisory Board. She was recently elected as a commissioner to the newly formed Great Lakes Sports Commission. She volunteers in her local community as the Vice President of the Mercer Lake Association, and as a member of the Ironwood Economic Development Corporation.