Mark Lantz

Factory Detroit Inc.

Founder, Executive Creative Director
Factory Detroit Inc.

Mark Lantz is best known as one of the creators of the groundbreaking Pure Michigan tourism campaign. Mark led Pure Michigan through its first three years and even came up with that now-iconic brand line, which you can seen on everything from produce crates and milk bottles to license plates and welcome signs. That happened as Chief Strategy Officer at McCann Erickson in Detroit, where he also led strategy on Colonial Williamsburg, Detroit Medical Center, General Motors and ALDI Food Stores. Before McCann, Mark worked at FCB San Francisco, Ogilvy & Mather Chicago, Rubin Postaer in LA and Wyse Advertising in Cleveland. In 2013, Mark founded Factory, a Royal Oak-based creative agency focused on branding, advertising and design. Since opening its doors, Factory has worked with First Citizens Bank, Huron-Clinton Metroparks, Downtown Royal Oak, Genesee County Parks, the Detroit Regional Chamber, Detroit Public Television and more.

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